Monday, December 29, 2008


At a time when commercial radio is harder to penetrate than ever, one of the best ways to get the word out about your music is publicity. As the founder of Ballin PR, an LA based firm that specializes in hip-hop, here are a few of my tips to finding the right pr person and to knowing when you're ready:

1. The first question I ask artists when they call me is: is your record finished? You should be completely done--i.e. it should be mixed, mastered, and you should have a distribution situation in place before you hire a publicist.

2. Begin your search 4-5 months ahead of the release date of your record. Publicists hate to get calls about a release that comes out next week. It leaves us no time to pitch major monthly magazines who plan their coverage 3-4 months in advance.

3. Do not ask a publicist if they work on commission. The hardest and most grueling part of the job is what's NOT secured--all those follow up calls and emails that don't result in press--so asking if you work on commission is insulting.

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